Furthermore she is very critical of relationships portrayed in todays ads. I agree that ads predominately focused on using strictly sex appeal and unemotional bonds between the models can provide its viewers with misconceptions that over time are actually accepted to be true. This problem is one she takes very seriously to be harming our children. Speaking from a feminists perspective she deals predominantly with the effects on women and whenever she touches on men, it is only to describe how they are damaging women. On the contrary, Calfee presents a positive light on the world of advertising.
While its clear that companies number one goal is to make money, the way in which the ads are constructed can be beneficial to consumers. By describing effects that products offer, consumers in a sense become educated on the product. I like how Calfee mentions the transition taken place within ads. More than ever, companies are moving from describing the positives to why their product is less-bad than their competitors. This results in open knowledge describing the harmful effects of the product. Furthermore the back and forth competition between companies will lead to lower prices for consumers.