Their business strategy include maintain their original consumers, extend new products and create new brands in other fields. P&G very focus on innovation. They spend spends 3.4 percent of revenue on innovation. The weakness of my business is the innovation. If I want to be surviving in the fierce competition, I must have new products to attract more consumers. P&G Company has 8,000 scientists in their research and development team. Pringles is a good example to show them how to create a new brand. They also pay attention on internal and external communication. P&G try to have effective collaboration cross the whole company. The company has almost 140,000 employees in more than 80 countries, so efficient and timely communication become very important.
There is over 80,000 employees use instant messaging, and 20,000 use Microsoft Outlook. They use these tools to share data. For example, marketers can use the data as new as possible to make proper strategies. Managers are more easily and quickly to correct their decisions by using timely data. By the developing of the technologies, there are some technical tools to help P&G to develop their innovation and collaboration. They have Cisco Tele Presence conference rooms at many locations across the world. P&G is a worldwide company and they are located in different countries. So, the Cisco Tele Presence technology helps them to communicate each other when group members are across different continents. This is a very excellent way to collaborate and innovate. It is hard to think another way which is better than Cisco Tele Presence technology. However, if they can add the 3D without glasses technology into the Cisco Tele Presence technology, it will be the most excellent way.