v. At the appropriate time could be adept at using outside power to help achieve the goal. Geely was at all costs to set up a strong team of consultants, negotiating transaction processing capabilities rapidly enhanced, so that Ford felt the sincerity and determination of Geely, causing Ford enough attention; Geely also guided the public opinion by the means of building a good relationship with Volvo labor union. vi. Holding the concept of win-win, but to stick to the bottom line of principles did not compromise. The point of view of the win-win has been run through the whole acquisition, the both sides had not very intense dispute in terms of acquisition price, and properly standed each others point of view to consider the issue, The final pricing is determined considering the financial position of both sides as well as global environmental factors.
Gleey did not compromise in talks with intellectual property with Ford, must fight for the right to use of Volvos advanced core technology. The negotiation has been adhered until Ford agreed the conditions, because this was one of the main purposes of Geelys acquisition of Volvo, and was non-negotiable. vii. To identify the other partys interests and the need of points to start. Li Shufu used a variety of relationships to find the former CEO Mulally of Ford, talking about the achievements made by the management philosophy of the Boeing Company and Boeings achievements, which obtained the high appreciation from Mylally. In short, negotiation is a complex and challenging task, the reasons why Geely can beat many competitors at home and abroad and win the Volvo from Ford at a reasonable price are from many aspects. The all above things are just some personal views, but also need to continue in-depth study.