2.Its no surprise that Apple is charging a HUGE price for its smaller tablet when compared to other 7-inch models. With an introductory price of $329, it costs a full $80 more than the 16 GB Nexus 7. Of course, the Nexus 7 is thick, heavy, and made of plastic, while the iPad Mini is thin, light, and made of aluminum. It also has a slower processor than iphone 5 or the regular ipads. Its comes with the dual core A5 when iphone 5 has A6 chips and ipad has A6X chips. 3. Through advertising and marketing. Word of mouth is the best advertisement, so when people get this item, the first thing they do is tell their friends how cool it is and all good and bad things about the product. Thats adds value to the item through societies eyes.