He further explains how men look at women, while women watch themselves being looked at. Thus, a woman is turned into an object. He even provides an interesting example of how women supposedly became subservient to men. In the book of Genesis Eve gave Adam an apple they werent supposed to eat. After they ate the apple they became aware and self-conscious of the fact they were naked, so they made clothes for themselves. Eve was punished for eating the apple and giving one to Adam by being made subservient to the man. This relates to art because, in Bergers words, women in paintings are there to feed an appetite, not to have any of their own.
He also explains the nude women in paintings appeal to the mens sexuality. In European oil paintings the painter is never painted, yet is always assumed to be male. The women in these paintings were treated and/or portrayed as objects, and this view still exists today. It is an unequal relationship that in Bergers words, still structures the consciousness of many women. The insecurities women feel in a large part comes from the way they have been viewed as object, always needing to be perfect. This is proven through the European eighteenth century art as the way the women are portrayed in the paintings. These views still exist in the media today. Commercials show seductive women gazing into a camera with an equally attractive man staring at them.