As such, the case provides an opportunity to examine issues related to corporate diversification/ acquisition strategy and business portfolio management. The case also discusses the U.S. fast-food industry and its international dimension. It also examines KFCs international strategy with a particular focus on Mexico, providing a vehicle for discussion of risks and opportunities of doing business in a foreign country. Some of the Strategic Issues and Discussion Questions for This Case Include:
1. How did different corporate parentage-under Heublein, R. J. Reynolds, and PepsiCo-affect KFC? 2. What motivated the three international corporations to buy KFC? 3. Can you identify any added value that each of these three firms brought to KFC? 4. What are the driving forces in the fast-food industry? 5. Using the five forces model, assess the strength of each force within the fast-food industry. 6. Complete a SWOT analysis for KFC. 7. In what ways is KFC positioned to take advantage of the industrys key success factors? 8. What are the major strategic issues surrounding KFCs decision to expand or freeze growth in Mexico?