That the authors have claimed that that culture was proven to have resulted to better performance as show in their research and other results of research was investigated by this researcher by looking into the supporting papers and arguments which are part of the paper several points were raise as to how they defined variables and their relationship to one another. Appendices Appendix 1- Figure 1 Criteria for perfomance excellence: ; Source; Bartley, B. et al (2007) .
Appendix 2- Figure 2 Spread of self-assessed performance excellence scores; ; Source: Bartley, B. et al (2007) Appendix 3- Figure 3 Relationship between percentage scores for customer and market focus, and customer-focused results; ; Source; Bartley, B. et al (2007) Appendix 4- Table I -The most important customer and market focus issues identified by the NZBC; Source: Bartley, B. et al (2007) References: Alam and Perry (2002) A customer-oriented new service development process , Journal of Servive Marketing, Vol, 16, No. 6, ppp 515-34.
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