Driverless Cars Are the Present, Not the Future. Essay
With the advancement of technology in todays world, the driverless car was introduced, and it has been a dominating headline topic within these few years. Many car manufacturers, such as BMW, Volvo, a...
The modern understanding of a brand is consumer and identity oriented. Accordingly, brands are regarded as images in the minds of consumers and other target groups (Esch 2010, p. 22), which are design...